Direct Response Video – Testing your DRTV Ads on the Cheap

While Youtube PreRoll Video Ads (the :15 and :30 second ads that play before you click a video) are probably the most hated of all video ads but for the advertisers they work and that is why we keep using them. It is our premise that if you want to market your products using direct response TV you might as well test it out on the Internet BEFORE we start spending your media dollars in DRTV. The reason we say this is because we can do it a lot cheaper than DRTV and we can test several different markets based on keywords and demographics.

For example, if you are in the chocolate business we can target people who have typed in chocolate into Google. We can also target people who have searched for desserts, or wine or other luxury type of items. We can also create a short video of either :15 or :30 seconds and put in different offers. We can also test different landing pages on your chocolate website we can send them to.

In the example below we are testing a drug rehab video to determine if the inventory in Youtube is any different than the typical Google Adwords search networks and content networks. We probably won’t be replacing those networks anytime soon, however, we may certainly augment it and reallocate some dollars towards the Instream or PreRoll Ads. Let us know what you think. We can start testing this for as little as $500 per month and target a specific city or state.

Call Jim Peake if you have any questions at 781-990-8844

Direct Response Copywriting – A top 10 list of copywriters

Why are copywriters crucial to your direct marketing efforts? Because they convert. They convert words into dollars. A great copywriter is not cheap because s/he delivers on proven methodologies.

I have compiled a list of what we feel are the best direct response copywriters books of all time. We hope that you feel some of these books are valuable in helping you help your business and customers. While we could not include all of the best authors this is a great start if you want to learn from some of the most powerful direct response copywriters ever.

Ogilvy on Advertising Direct Response Copywriting   A top 10 list of copywriters Media Studies Books) Direct Response Copywriting   A top 10 list of copywriters

Scientific Advertising Direct Response Copywriting   A top 10 list of copywriters Communication Skills Books) Direct Response Copywriting   A top 10 list of copywriters

Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records Direct Response Copywriting   A top 10 list of copywriters

Tested Advertising Methods (Prentice Hall Business Classics) Direct Response Copywriting   A top 10 list of copywriters Business & Investing Reference Books) Direct Response Copywriting   A top 10 list of copywriters

How to Write a Good Advertisement Direct Response Copywriting   A top 10 list of copywriters Advertising Books) Direct Response Copywriting   A top 10 list of copywriters

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs Direct Response Copywriting   A top 10 list of copywriters Mail Order Small Businesses Books) Direct Response Copywriting   A top 10 list of copywriters

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Direct Response Copywriting   A top 10 list of copywriters Business Writing Reference Books) Direct Response Copywriting   A top 10 list of copywriters

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Direct Response Copywriting   A top 10 list of copywriters Accounting Books) Direct Response Copywriting   A top 10 list of copywriters

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells Direct Response Copywriting   A top 10 list of copywriters Accounting Books) Direct Response Copywriting   A top 10 list of copywriters

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use! Direct Response Copywriting   A top 10 list of copywriters

Marketing Plan – 4 Components of a Marketing Strategy

www.AttractClientsLikeCrazy.com Marketing strategies that will attract more clients to your business are pretty much universal to all businesses. The tactics will change – but the big picture components will always be the same. You must… 1) Attract Attention to your marketing message. 2) Generate Interest in your products, programs, or services. 3) Convert interest into leads, prospects, and clients… 4) Retain clients for as long as possible – making them come back to make additional purchases from you and, ideally, making larger purchases and referring new clients. This video will show you how to spot where your current marketing strategy is broken and some reasons why you aren’t getting all the clients your want. If you like these tips, you can get my entire 7-step marketing model for free at http Smiles, Adam PS If you are on social networking sites, let’s connect. facebook.com twitter.com
Video Rating: 4 / 5

Video Marketing Para Pymes – Principales claves para desarrollar

www.marketingconvideo.com Consejos de video marketing para empresas y pymes por Lasse Rouhiainen

Hummer Extreme Off Road | Amazing Hummer Video

This amazing Hummer Extreme Off Road Video shows the true capabilities and history of the Hummer. Rock Climbing, Mudding, Water Crossing and “Hummer Snow Challenge” and much more. Born from a military background, it’s not surprising to discover that go-anywhere attitude backing up the Hummer brand. This mindset was best exemplified by the late Hummer H1 Realizing that not everyone would want the civilian equivalent of a Humvee, the company added the Hummer H2, available as an SUV and as a pickup dubbed the H2 SUT (sport utility truck). Still plenty capable, the H2 shares its platform with the Chevrolet Silverado, whereas the most recent product to debut, the Hummer H3 and H3T (the pickup truck version), is based on the Chevrolet Colorado/GMC Canyon. Hummer was created as a civilian version of the Humvee (HMMWV, High Mobility Multi-Purpose Wheeled Vehicle), a military vehicle developed by AM General during the 1980s. The first model, simply called the Hummer, was launched by AM General in 1992, seven years before General Motors took ownership of the company. After that change, the Hummer was renamed the Hummer H1 and GM worked on expanding the brand’s line up and broadening exposure to the mainstream market. The results of those efforts could be seen in the Hummer H2, a rugged off-road SUV that offered attitude and sheer mass not found in many competing vehicles. A pickup version of that utility vehicle, dubbed the Hummer H2 SUT, followed. By 2006, the Hummer H1 had

The Making of The Shaving Helmet

www.headblade.com Go behind the scenes of a viral video production to see how “The Shaving Helmet” was created and shot. HeadBlade hired viral marketing agency Thinkmodo thinkmodo.com to create an engaging and entertaining video to get people talking about head shaving. Thinkmodo created “The Shaving Helmet” which quickly became a global viral sensation and sparked conversations about head shaving around the world. Hundreds of TV news shows, radio programs, websites,blogs, and forums posted “The Shaving Helmet” and asked, “What if this actually worked?”. The helmet was made using HeadBlade Sport razors designed for shaving your head. It was fabricated by top New York City special effects company, Clockwork Apple.
Video Rating: 4 / 5

Que es el Marketing con Videos Y Porque Utilizar el Marketing con Videos – VideoMarketingViral.com

www.VideoMarketingViral.com Que es el Marketing con Videos Y Porque Utilizar el Marketing con Videos para promocionar cualquier negocio online. Existen cientos de estrategias para promocionar un negocio en internet, pero una de las mas efectivas es el Marketing con Videos. Entre las cosas que te permite conseguir el Marketing con Videos es un trafico web constante y posicionamiento en los principales buscadores sin gastar en publicidad pagada. Si deseas aprender mas acerca de esta estrategia, te recomiendo que visites mi web, donde podras descargar 4 VIDEOS Gratuitos donde te explicaré como usar el Marketing con Videos para tener exito en tu negocio. Visita Ahora www.VideoMarketingViral.com
Video Rating: 4 / 5

Niche Marketing Strategies 101: Video

www.melbourneseoservices.com We always have to analyze after we look at the niche marketing the idea of creating the perfect client. This perfect client is the avatar you are always talking to or writing to. It has age, occupation, sex, and habits. It is your target. This makes you connect much better with the potentional prospect. It is important to know what your target market is, so you create your client’s avatar based on that. For more information about the niche marketing visit www.melbourneseoservices.com
Video Rating: 0 / 5

Aziz Ali Hacks Apple’s marketing strategy and Gmail’s marketing ideas. DaysToDomination.com How to win customers, loyalty and Influence the world 4 Principals used by Billion Dollar companies, which are easily adaptable by any start-up, mom-n-pop shops, mid size to large organization. Aziz has founded a closed tribe of entrepreneurs and shares some great free tools and copy-paste marketing strategies any business can use here: DaysToDomination.com Marketing Techniques and Business Strategy are a few powerful leverages any business can use to achieve exponential growth and profits. So called Internet Marketing Consultants and Social Media Marketers are following the crowd and doing nothing productive, hence loosing 100 hours/month on average.
Video Rating: 4 / 5

Marketing con Video: Herramientas Para Tus Videos

default Marketing con Video: Herramientas Para Tus Videos

www.CirculoDeMarketing.com – Video Marketing, cuales son las herramientas necesarias para desarrollar una estrategia de marketing con videos en internet. Herramientas y software para grabar, editar y tratar tus videos. Ahora bien, ¿subir vídeos a internet es lo mismo que hacer video marketing? Evidentemente NO. Hacer marketing con video significa tener una estrategia clara y un plan establecido para aprovechar la corriente de tráfico, visiblidad y popularidad del vídeo. Ahora en http tienes a tu disposición un informe completamente gratuito que puedes descargarte ahora mismo, para conocer los detalles de hacer marketing con tus videos utilizando YouTube y puedes aprender a dominar el arte de hacere marketing con videos con el curso de Lasse Rouhiainen de Video Marketing en YouTube que encontrarás en Marketing-Con-Videos.com
Video Rating: 4 / 5

default Marketing con Video: Herramientas Para Tus Videos

diferenciatuempresa.com En como puedo hacer un Plan de Marketing para mi empresa, a través de un video, se explica de una forma sencilla, los puntos a seguir para que cada uno pueda realizar un Plan de Marketing. Los suscriptores de www.claudiponce.com, podrán bajarse en formato PDF, la explicación completa. Se presentarán en cinco videos.

What is Marketing

Marketing explained by a professional marketer..
Video Rating: 4 / 5