the future of infomercials, direct response television advertising The future of infomercials looks really good. This is an industry that broadcasts itself over mainstream media, and as long as there are televisions broadcasting infomercials, you can be sure that direct response television advertising isn't going away anytime soon. Sometimes these infomercials are pretty interesting, especially if they are on a topic that is of interest to most people. They air on the off times, when the only other television shows to watch are decades old sitcoms, and frankly, most people would rather watch a show without commercials about kitchen gadgets or land in Texas than so-so, terribly dated commercial TV shows that are frequently interrupted to watch other commercials. Infomercials are a good way for people to advertise their products without using a middle man. Entrepreneur can hire people to put together infomercials for them, and then buy the broadcast time on TV, sit back, and wait for the orders to come in. So the future of infomercials looks good, indeed, as long as television stations have slots to fill to take up the broadcasting time, and people have products to sell.