Direct Response Television Advertising Agency » 1

Thought Leadership – Using Online Video to Spread Your Message

Jim Peake — Wed, 23 Sep 2009 23:11:50 +0000

Seth Godin in this TED Talk gives a simple illustration of how anyone can make change. How anyone can be a leader. How people like to feel connected. How people want to be missed if they aren’t there. Spreading your message not to everyone but only the ones who want to hear your message is more important.

I found this video by visiting David Bullock’s web site. Hope you enjoy it. IT makes you think.

Viral Videos – Youtube Videos some with 100 Million + Views

Jim Peake — Tue, 15 Sep 2009 03:43:24 +0000

This was a fun little exercise. I wanted to see who had some of the seriously big viral video’s out of all the Youtube Video’s and wanted to see what they had in common. Learning a little bit about this might help in coming up with the next big blockbuster idea for the next viral video.

So here are the Mega Entertainment Viral Youtube Video’s:

Evolution of Dance 126 Million Views as of 09-14-09
Avril Lavinge – Girlfriend Pop Music 125 Million Views as of 09-14-09
Guitar - Canon 63 Million Views as of 09-14-09
Susan Boyle Singer – Britain’s Got Talent 2009 (With Lyrics)
74 Million Views as of 09-14-09
Michael Jackson Thriller 66 Million Views as of 09-14-09
Charlie Bit My Finger 120 Million Views as of 09-14-09
Miley Cyrus 7 Things – Official Music Video (HQ) 100 Million Views as of 09-14-09
Chris Brown With You 97 Million Views as of 09-14-09
Lo que tú Quieras Oír 97 Million Views as of 09-14-09
JK Wedding Dance Entrance 24 Million Views as of 09-14-09

While all of these video’s were in the entertainment class it appears that the Guitar video was the only one to have a commercial logo attached front and center. OK so what makes these video’s the hits that they are?

1) they almost all were 100% music
2) they almost all had familiar music (to most of the demographic who listen to Youtube Video’s)
3) they all had an aura of familiarity
4) they all had the “unexpected, or something new”
5) they all tell a story
6) not all were professionally produced (quality of production was a small variable, entertainment value is the bigger factor).

They all appeared to be both original and other peoples music, meaning the presentation was the big factor as much as the actual music. I’d love to hear more comments as far as the ingredients that made these Youtube Video’s successful.

How Fortune 500 Companies (Coke) Use Social Media and Video

Jim Peake — Thu, 03 Sep 2009 12:14:25 +0000

Here is an interesting presentation hosted by Gaspedal delivered by Adam Brown of the Coca-Cola Company discussing how they gave ownership back to two guys in Los Angeles who started a Coca-Cola Facebook Fan Page, as of Q3 2009 this group is approaching 4 Million Fans. It really shows that Coke does “get it” in terms of allowing third party validity to help them market their products.

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown from GasPedal on Vimeo.

The other big insight that he talks about how big it is to use video, and with music. Where I think we can help companies like Coke is if they wanted to distribute their video’s in a geographic location i.e. Atlanta our Online Video Syndication is the perfect place for which to do that by distributing to over 100+ different online video directories, social media sites, book marking sites and podcasting sites.

Steve Wilson at McDonald’s Corp asked a great question, “if you have all of these names/fans how do you make them take action?” In Direct Response Television Advertising Agency’s business model we teach companies how to get their users to take action, click on a link, call an 800# etc. Our model is very similar to real DRTV ads, obnly we distribute online.