Direct Response Copywriting – A top 10 list of copywriters

Why are copywriters crucial to your direct marketing efforts? Because they convert. They convert words into dollars. A great copywriter is not cheap because s/he delivers on proven methodologies. I have compiled a list of what we feel are the best direct response copywriters books of all time. We hope that you feel some of [...]

Advertising, Direct Response Copywriting

The “New Cheap” – Inventory is Cheap and Production Getting Cheaper

I was talking with a couple of video and photographer professionals and we shared some ideas. What we are literally seeing before our eyes is the marketplace being flooded with new advertising inventory. The obvious driver is the Internet. What the Internet is doing is giving advertisers options away from radio, newspapers and TV. Supply [...]

Advertising, DRTV, Infomercials, Online Video

The Lowdown on YouTube Videos and Video Optimization

With over 3 Billion Monthly searches YouTube is easily the second biggest search engine, behind Google. Imagine 20 hours of content being uploaded every minute of every day to YouTube? That’s a lot of “stuff.” But like Greg Jarboe says paraphrasing Yogi Berra “no-one likes to eat there any more because it is too crowded,” [...]

Advertising, Online Video

Google Sees Growth in Online Video Ads

The Future is “Advertising” is Here, according to Google. While seeing this growth is no real big surprise for the consumer or Google it appears to be a big surprise to some. I would like to think that Google does a littel research before they spend $1.65 Billion on Youtube. Same too the investors for [...]

Advertising, Online Video

Drug Addiction Treatment for Women Video

In this project we produced a drug addiction treatment video that is a direct response video that has the pain, problem, solution and call to action video. The idea is to capture the users attention. Bring to light the issues in addiction and then share with them the solution of how they can get the [...]

Advertising, Online Video

Online Video Statistics – Significant Online Advertising Opportunities

The Internet is sort of like a great big mosh pit with millions if not billions accessing it at any given time and anyone can be a citizen content creator and/or journalist. (Note how this is wreaking havoc in the news industry). It is easy to write and post text and it is also easy [...]

Advertising, DRTV, Online Video