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	<title>Direct Response Television Advertising Agency &#187; Cable TV</title>
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		<title>What if Google or iTunes Was Our Next &#8220;Cable Company?&#8221;</title>
		<link>http://www.directresponsetelevisionadvertisingagency.com/google-itunes-cable-company/</link>
		<comments>http://www.directresponsetelevisionadvertisingagency.com/google-itunes-cable-company/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 03:32:13 +0000</pubDate>
		<dc:creator>Jim Peake</dc:creator>
				<category><![CDATA[Cable TV]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[DirecTV]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://www.directresponsetelevisionadvertisingagency.com/?p=295</guid>
		<description><![CDATA[
Think about it.  Google or iTunes could actually be streaming content into our homes instead of Comcast or DirectTV.  How would that change our viewing habits.  I know tonite I was watching a couple of videos on Archive.org which if you haven&#8217;t been there has some fantastic content as well as music.
About [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.directresponsetelevisionadvertisingagency.com/wp-content/uploads/2009/12/apple-vs-google_2-300x203.jpg" alt="Google vs. iTunes" title="Google vs. iTunes" width="300" height="203" class="aligncenter size-medium wp-image-296" /><br />
Think about it.  <a href="http://www.fierceonlinevideo.com/story/google-vs-itunes-battle-paytv/2009-12-01">Google or iTunes could actually be streaming content </a>into our homes instead of Comcast or DirectTV.  How would that change our viewing habits.  I know tonite I was watching a couple of videos on <a href="http://archive.org">Archive.org</a> which if you haven&#8217;t been there has some fantastic content as well as music.</p>
<p>About two years ago I took back my Cable Box to Comcast.  I found myself gravitating more towards the &#8220;news stations&#8221; and felt that there was more out there and chose to spend more time in books and on the internet for my information consumption.  I think where both these guys will trump the old business models is in a la carte offerings.  For example, I had no intention of watching Barack Obamas speech on why we need to add more troops in Afghanistan, but I would have paid $1.50 to watch a hockey game or something on the Discovery Channel.</p>
<p>However the current offerings have so many channels that are of zero relevance to me that I have turned it off all together.  I find that many of the folks I know watch very little TV.  There are way too many options now other than TV.</p>
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