DRTV

The “New Cheap” – Inventory is Cheap and Production Getting Cheaper

I was talking with a couple of video and photographer professionals and we shared some ideas. What we are literally seeing before our eyes is the marketplace being flooded with new advertising inventory. The obvious driver is the Internet. What the Internet is doing is giving advertisers options away from radio, newspapers and TV. Supply [...]

Advertising, DRTV, Infomercials, Online Video

Online Video Statistics – Significant Online Advertising Opportunities

The Internet is sort of like a great big mosh pit with millions if not billions accessing it at any given time and anyone can be a citizen content creator and/or journalist. (Note how this is wreaking havoc in the news industry). It is easy to write and post text and it is also easy [...]

Advertising, DRTV, Online Video