Online Video

Direct Response Video – Testing your DRTV Ads on the Cheap

While Youtube PreRoll Video Ads (the :15 and :30 second ads that play before you click a video) are probably the most hated of all video ads but for the advertisers they work and that is why we keep using them. It is our premise that if you want to market your products using direct [...]

InStream Ads, PreRoll Ads, True View Video Ads

Google TV Blocked by 3 Networks

Oct 25th 2010 A slight set back for Google TV? Media companies depend on media spending. Media companies want to draw the line from the computer to the TV Set. AppleTV wants you to rent via episode.

Cable TV, Online Video

The “New Cheap” – Inventory is Cheap and Production Getting Cheaper

I was talking with a couple of video and photographer professionals and we shared some ideas. What we are literally seeing before our eyes is the marketplace being flooded with new advertising inventory. The obvious driver is the Internet. What the Internet is doing is giving advertisers options away from radio, newspapers and TV. Supply [...]

Advertising, DRTV, Infomercials, Online Video

Online Video Ad Networks

Like radio and TV and television advertising networks there too is a place for online networks like BrightRoll which specializes in online video advertising. Many of the traditional online ad networks like DoubleClick have been snapped up by the bigger players like Google. Until just recently there were several hundred online networks however they have [...]

Online Video, Online Video Ad Networks

The Lowdown on YouTube Videos and Video Optimization

With over 3 Billion Monthly searches YouTube is easily the second biggest search engine, behind Google. Imagine 20 hours of content being uploaded every minute of every day to YouTube? That’s a lot of “stuff.” But like Greg Jarboe says paraphrasing Yogi Berra “no-one likes to eat there any more because it is too crowded,” [...]

Advertising, Online Video

Google Sees Growth in Online Video Ads

The Future is “Advertising” is Here, according to Google. While seeing this growth is no real big surprise for the consumer or Google it appears to be a big surprise to some. I would like to think that Google does a littel research before they spend $1.65 Billion on Youtube. Same too the investors for [...]

Advertising, Online Video

What if Google or iTunes Was Our Next “Cable Company?”

Think about it. Google or iTunes could actually be streaming content into our homes instead of Comcast or DirectTV. How would that change our viewing habits. I know tonite I was watching a couple of videos on Archive.org which if you haven’t been there has some fantastic content as well as music. About two years [...]

Cable TV, Online Video

Drug Addiction Treatment for Women Video

In this project we produced a drug addiction treatment video that is a direct response video that has the pain, problem, solution and call to action video. The idea is to capture the users attention. Bring to light the issues in addiction and then share with them the solution of how they can get the [...]

Advertising, Online Video

Halloween Ad Entertains – Walgreens Does it Right

I don’t remember the site I found this ad from Walgreens on but I found it to be sophomoric in it’s humor, hence highly entertaining. While I was engaged on the next place the Halloween spiders would be found I forgot that I was watching an ad. NOW, I will remember Walgreens for their uniqueness [...]

Online Video, Viral Videos

Online Video is a Big Part for Future of the Web

In this interview Eric Schmidt, Chairman and CEO of Google discusses what the future of the Web will look like in 5 years and not only will it have a lot of Chinese language in it it will also have a lot of rich media including video. He has expressed surprise to the quality of [...]

Online Video