Why are copywriters crucial to your direct marketing efforts? Because they convert. They convert words into dollars. A great copywriter is not cheap because s/he delivers on proven methodologies.
I have compiled a list of what we feel are the best direct response copywriters books of all time. We hope that you feel some of these books are valuable in helping you help your business and customers. While we could not include all of the best authors this is a great start if you want to learn from some of the most powerful direct response copywriters ever.
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursMail Order Small Businesses Books)
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