Direct Response Television Advertising Agency

Online Video Ad Networks

Jim Peake — Thu, 11 Feb 2010 04:09:36 +0000

Like radio and TV and television advertising networks there too is a place for online networks like BrightRoll which specializes in online video advertising. Many of the traditional online ad networks like DoubleClick have been snapped up by the bigger players like Google. Until just recently there were several hundred online networks however they have been winnowed to just a few dozen with the economy sputtering.

O.K. online video is big we all know that and we have all heard of Hulu if you are in the industry. These guys at BrightRoll are serving more video than Hulu. Go figure. I would expect these guys or someone like them to get reeled in by a Google or a Microsoft in the not too distant future.

Their 57 slide presentation might seem like a lot and I almost ditched it but it goes super fast, so check it out. It might be interesting to me to check out some of their remnant inventory to test.

POV: Point of Video

View more presentations from Tod Sacerdoti.

What is a video ad? It is also known as a “pre-roll” an ad before the video starts or a “mid-roll” an ad that plays in the middle. I saw Buisiness Insider do this and it was super annoying. Check out one of their videos.

To take a look at the other top 10 online video ad networks in the space check out this link on Mashable. It is interesting to see how some of these highly generic technology companies do as well as they do while at the same time creating a brand new category.

The Lowdown on YouTube Videos and Video Optimization

Jim Peake — Thu, 10 Dec 2009 01:41:10 +0000

With over 3 Billion Monthly searches YouTube is easily the second biggest search engine, behind Google. Imagine 20 hours of content being uploaded every minute of every day to YouTube? That’s a lot of “stuff.” But like Greg Jarboe says paraphrasing Yogi Berra “no-one likes to eat there any more because it is too crowded,” couldn’t be more off base. He shares a few tips on how to get noticed but at the end of the day this is an awareness video of how big the opportunity is you all of us if we use YouTube and Online Video correctly.

Google Sees Growth in Online Video Ads

Jim Peake — Tue, 08 Dec 2009 21:34:09 +0000

The Future is “Advertising” is Here, according to Google. While seeing this growth is no real big surprise for the consumer or Google it appears to be a big surprise to some. I would like to think that Google does a littel research before they spend $1.65 Billion on Youtube. Same too the investors for companies like Twitter. While the payday might not be TODAY the payday is coming for these technologies and the investors who bet on them.

If this is so then it is not surprising that Google sees growth in online video ads, that’s because most of us have high speec ocnnections that make viewing of video enjoyable.

What if Google or iTunes Was Our Next “Cable Company?”

Jim Peake — Wed, 02 Dec 2009 03:32:13 +0000

Think about it. Google or iTunes could actually be streaming content into our homes instead of Comcast or DirectTV. How would that change our viewing habits. I know tonite I was watching a couple of videos on Archive.org which if you haven’t been there has some fantastic content as well as music.

About two years ago I took back my Cable Box to Comcast. I found myself gravitating more towards the “news stations” and felt that there was more out there and chose to spend more time in books and on the internet for my information consumption. I think where both these guys will trump the old business models is in a la carte offerings. For example, I had no intention of watching Barack Obamas speech on why we need to add more troops in Afghanistan, but I would have paid $1.50 to watch a hockey game or something on the Discovery Channel.

However the current offerings have so many channels that are of zero relevance to me that I have turned it off all together. I find that many of the folks I know watch very little TV. There are way too many options now other than TV.

Drug Addiction Treatment for Women Video

Jim Peake — Thu, 26 Nov 2009 21:00:18 +0000

In this project we produced a drug addiction treatment video that is a direct response video that has the pain, problem, solution and call to action video. The idea is to capture the users attention. Bring to light the issues in addiction and then share with them the solution of how they can get the proper care if they only pick up the phone and call. This video was distributed out on scores of social media sites, video directories, social book marking sites and podcasting sites. The attempt is to get maximum distribution.

Safe Harbor Treatment Center for Women specializes in 90 Day + long term treatment center and drug rehab for women who have PTSD alcohol abuse problems. Safe Harbor is one of the only long term treatment centers in Orange County California that delivers highest quality care in all aspects of alcohol rehab in women and drug rehab for women. You are only one call away from the other side of addiction.

Halloween Ad Entertains – Walgreens Does it Right

Jim Peake — Fri, 30 Oct 2009 04:20:09 +0000

I don’t remember the site I found this ad from Walgreens on but I found it to be sophomoric in it’s humor, hence highly entertaining. While I was engaged on the next place the Halloween spiders would be found I forgot that I was watching an ad. NOW, I will remember Walgreens for their uniqueness in a pretty much a commodity retail little box business.

Notice how they are NOT selling a darn thing.

Walgreens Halloween Spider Invasion!
Uploaded by HalloweenSpiderInvasion. – More lifestyle, fashion and how-to videos.

Online Video is a Big Part for Future of the Web

Jim Peake — Wed, 28 Oct 2009 16:51:09 +0000

In this interview Eric Schmidt, Chairman and CEO of Google discusses what the future of the Web will look like in 5 years and not only will it have a lot of Chinese language in it it will also have a lot of rich media including video.

He has expressed surprise to the quality of the videos being produced for Youtube which also include advertising. My son brought home a Rubrik’s Cube and I wanted to learn the secret on how to solve this little game and sure enough there are plenty of Youtube videos on how to do it…..thank goodness! Frankly it appears that Youtube will probably surpass the cable companies in “quality content” very shortly if they haven’t already.

Viral Videos – User Generated, Music Video’s and Movie Video’s

Jim Peake — Fri, 02 Oct 2009 07:27:40 +0000

It is late and night and I can’t sleep so i went into my e-mail account that has all the e-mail’s I wish I could find the time to read but don’t have the time to read. Some how I found an Adage e-mail that talks about viral videos. In that e-mail was a super cool video of a guy on a trick bike doing some stuff that I have never seen before take a look.

Some how looking at the Inspired bicycles video took me to Visible Measures who seems to have a pretty good handle on where the real traffic is for some of these viral videos.

What is interesting is most of the videos seem to be either user generated, music video’s or movie video’s. What we aren’t seeing in here is Madison Avenue or maybe we are and we just don’t know it. Here is one that is definitely Madison Avenue actually it is created by Mad Men, love the Subaru in the Ad.

Thought Leadership – Using Online Video to Spread Your Message

Jim Peake — Wed, 23 Sep 2009 23:11:50 +0000

Seth Godin in this TED Talk gives a simple illustration of how anyone can make change. How anyone can be a leader. How people like to feel connected. How people want to be missed if they aren’t there. Spreading your message not to everyone but only the ones who want to hear your message is more important.

I found this video by visiting David Bullock’s web site. Hope you enjoy it. IT makes you think.

Viral Videos – Youtube Videos some with 100 Million + Views

Jim Peake — Tue, 15 Sep 2009 03:43:24 +0000

This was a fun little exercise. I wanted to see who had some of the seriously big viral video’s out of all the Youtube Video’s and wanted to see what they had in common. Learning a little bit about this might help in coming up with the next big blockbuster idea for the next viral video.

So here are the Mega Entertainment Viral Youtube Video’s:

Evolution of Dance 126 Million Views as of 09-14-09
Avril Lavinge – Girlfriend Pop Music 125 Million Views as of 09-14-09
Guitar - Canon 63 Million Views as of 09-14-09
Susan Boyle Singer – Britain’s Got Talent 2009 (With Lyrics)
74 Million Views as of 09-14-09
Michael Jackson Thriller 66 Million Views as of 09-14-09
Charlie Bit My Finger 120 Million Views as of 09-14-09
Miley Cyrus 7 Things – Official Music Video (HQ) 100 Million Views as of 09-14-09
Chris Brown With You 97 Million Views as of 09-14-09
Lo que tú Quieras Oír 97 Million Views as of 09-14-09
JK Wedding Dance Entrance 24 Million Views as of 09-14-09

While all of these video’s were in the entertainment class it appears that the Guitar video was the only one to have a commercial logo attached front and center. OK so what makes these video’s the hits that they are?

1) they almost all were 100% music
2) they almost all had familiar music (to most of the demographic who listen to Youtube Video’s)
3) they all had an aura of familiarity
4) they all had the “unexpected, or something new”
5) they all tell a story
6) not all were professionally produced (quality of production was a small variable, entertainment value is the bigger factor).

They all appeared to be both original and other peoples music, meaning the presentation was the big factor as much as the actual music. I’d love to hear more comments as far as the ingredients that made these Youtube Video’s successful.