Here is an interesting presentation hosted by Gaspedal delivered by Adam Brown of the Coca-Cola Company discussing how they gave ownership back to two guys in Los Angeles who started a Coca-Cola Facebook Fan Page, as of Q3 2009 this group is approaching 4 Million Fans. It really shows that Coke does “get it” in terms of allowing third party validity to help them market their products.
The other big insight that he talks about how big it is to use video, and with music. Where I think we can help companies like Coke is if they wanted to distribute their video’s in a geographic location i.e. Atlanta our Online Video Syndication is the perfect place for which to do that by distributing to over 100+ different online video directories, social media sites, book marking sites and podcasting sites.
Steve Wilson at McDonald’s Corp asked a great question, “if you have all of these names/fans how do you make them take action?” In Direct Response Television Advertising Agency’s business model we teach companies how to get their users to take action, click on a link, call an 800# etc. Our model is very similar to real DRTV ads, obnly we distribute online.
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