The “New Cheap” – Inventory is Cheap and Production Getting Cheaper

I was talking with a couple of video and photographer professionals and we shared some ideas. What we are literally seeing before our eyes is the marketplace being flooded with new advertising inventory. The obvious driver is the Internet. What the Internet is doing is giving advertisers options away from radio, newspapers and TV. Supply [...]

Advertising, DRTV, Infomercials, Online Video

Google Sees Growth in Online Video Ads

The Future is “Advertising” is Here, according to Google. While seeing this growth is no real big surprise for the consumer or Google it appears to be a big surprise to some. I would like to think that Google does a littel research before they spend $1.65 Billion on Youtube. Same too the investors for [...]

Advertising, Online Video

Drug Addiction Treatment for Women Video

In this project we produced a drug addiction treatment video that is a direct response video that has the pain, problem, solution and call to action video. The idea is to capture the users attention. Bring to light the issues in addiction and then share with them the solution of how they can get the [...]

Advertising, Online Video

Online Video is a Big Part for Future of the Web

In this interview Eric Schmidt, Chairman and CEO of Google discusses what the future of the Web will look like in 5 years and not only will it have a lot of Chinese language in it it will also have a lot of rich media including video. He has expressed surprise to the quality of [...]

Online Video

Thought Leadership – Using Online Video to Spread Your Message

Seth Godin in this TED Talk gives a simple illustration of how anyone can make change. How anyone can be a leader. How people like to feel connected. How people want to be missed if they aren’t there. Spreading your message not to everyone but only the ones who want to hear your message is [...]

1

Leveraging Social Media and Online Video

Now that there are several established players in the social media space i.e. MySpace, Facebook, Youtube and many more there is an opportunity for advertisers to get their message out to multiple places. If we were to look at it in the brick and mortar world it might be something like putting up a video [...]

Online Video