This was a fun little exercise. I wanted to see who had some of the seriously big viral video’s out of all the Youtube Video’s and wanted to see what they had in common. Learning a little bit about this might help in coming up with the next big blockbuster idea for the next viral video.
So here are the Mega Entertainment Viral Youtube Video’s:
Evolution of Dance 126 Million Views as of 09-14-09
Avril Lavinge – Girlfriend Pop Music 125 Million Views as of 09-14-09
Guitar - Canon 63 Million Views as of 09-14-09
Susan Boyle Singer – Britain’s Got Talent 2009 (With Lyrics)
74 Million Views as of 09-14-09
Michael Jackson Thriller 66 Million Views as of 09-14-09
Charlie Bit My Finger 120 Million Views as of 09-14-09
Miley Cyrus 7 Things – Official Music Video (HQ) 100 Million Views as of 09-14-09
Chris Brown With You 97 Million Views as of 09-14-09
Lo que tú Quieras Oír 97 Million Views as of 09-14-09
JK Wedding Dance Entrance 24 Million Views as of 09-14-09
While all of these video’s were in the entertainment class it appears that the Guitar video was the only one to have a commercial logo attached front and center. OK so what makes these video’s the hits that they are?
1) they almost all were 100% music
2) they almost all had familiar music (to most of the demographic who listen to Youtube Video’s)
3) they all had an aura of familiarity
4) they all had the “unexpected, or something new”
5) they all tell a story
6) not all were professionally produced (quality of production was a small variable, entertainment value is the bigger factor).
They all appeared to be both original and other peoples music, meaning the presentation was the big factor as much as the actual music. I’d love to hear more comments as far as the ingredients that made these Youtube Video’s successful.
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