A discussion about YouTube and video marketing between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent presentation on the Video Search Engine Optimization (VSEO) panel at SES San Jose 2008 and how to make the most of an online video campaign with video optimization strategies.
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MiniMembershipSiteExpert.com In this video I walk through the exact formula I use when creating any type of video sales letter – or I should say videos that go on a sales letter. For years video has been responsible for most of our sales. In fact, I did a rough calculation on last years earnings/income and the sales that involved video resulated in about 75.49% of our total sales. When you consider our earnings are 6 figures, that’s a lot of income from videos (videos are used on most of our membership sites). On the flip side, sales for sites that didn’t have video was only around 24%. Naturally this percentage will be lower because we have video on more sites. But the reason we have video on more sites, is because video generates more traffic and more sales. The reason our videos have been so successful, is because I’ve always followed the concept of “let your content do the selling.” In this case, video content. This is called “Content Marketing.” Basically we only create two types of videos: 1. Pure Content videos & 2. Sales Videos. However, even our sales videos are pure content. The only difference between the two, is that our video sales letter has some kind of call to action at the end (eg. opt-in or purchase a product). I learned this strategy back when I was doing print ads. You remember the ones? The pre-Internet days when we actually read printed material like magazines. Talking about pre-internet days, I was reading a “real” book the other day on …
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